Privacy Policy
Effective Date: 18/11/2023
Particula GmbH (“we” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and handle your personal data in compliance with the General Data Protection Regulation – Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection laws.
1. Scope
This Privacy Policy applies to Particula GmbH and its affiliated companies and subsidiaries (collectively, “Particula GmbH”). It covers personal data collected by Particula GmbH through our website, https://www.particula.earth, and other websites we operate with a direct link to this Privacy Policy. In certain cases, this Privacy Policy also applies to personal data collected through digital communications, paper forms, or in-person interactions (e.g., events) where we make this Privacy Policy available.
As used in this Privacy Policy, “personal data” means any information that relates to, is capable of being associated with, describes, or could be linked to, an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
2. The Categories of Personal Data We Collect
To the extent permitted by applicable law, the categories and types of personal data we collect directly from you may include, without limitation:
2.1 Contact information, including identifiers:
Information used to communicate with you, such as first and last name, title, company name, email address, telephone number, and postal address;
2.2 Account and commercial information:
Information associated with your account, such as your account number, username/user ID, password, payment information, purchase records, information about your use of our products or services, information about your registration or participation in events, your preferred language, other preferences, credit and billing status, and support inquiries;
2.3 Professional or employment-related information:
Information contained in your job inquiries or applications, such as your resume, cover letter, age, education, professional history, and contact details;
2.4 Internet or other similar network activity:
Information collected when you visit our website, such as IP address, browsing history, information on your interaction with the website, browser type and language, operating system, location, date, and time;
2.5 Location information:
Information about your physical location, such as if you provide your postal address or based on your IP address if you visit our website; and
2.6 Inferences:
Information drawn from the personal data collected above, such as topics you may be interested in based on the areas of the website you visit or products you may be interested in based on purchase records.
3. How We Collect Personal Data (Sources of Data)
We collect personal data directly from you and from other categories of sources as described in more detail below. The categories of personal data collected directly from you include all of the categories identified above in “The Categories of Personal Data We Collect” section. We collect personal data directly from you when you:
- Create a (business) user account;
- Use the platform to access information;
- Use the platform to submit information;
- Make online purchases or register for products;
- Request support;
- Register for or participate in events;
- Request information or materials (e.g., marketing material);
- Participate in surveys or evaluations;
- Participate in promotions, contests, or giveaways;
- Apply for employment; or
- Submit questions or comments.
Personal data we collect online may also be combined with personal data you provide to us through offline channels such as through a call center, during an interview, or in conjunction with an event you attend. We may also collect information indirectly from you relating to your use of our website and response to our emails through the use of various technologies.
The categories of personal data collected in this manner are what we refer to above as “Internet or other similar network activity” and “Inferences.” Collecting information in this manner allows us to analyze the effectiveness of our website and our marketing efforts, personalize your experience, and improve our interactions with you. For more information about the technology we employ for these purposes, see the “Cookies and Other Technology” section below.
We may also supplement the personal data we collect from you with additional personal data we receive from third parties, such as your employer, our customers, and our business partners where you purchase any of our products or services through such business partners. The categories of personal data we receive from this type of third party include account and commercial information and professional or employment-related information. We do this to help us improve the overall accuracy of the information and its completeness and to help us better tailor our interactions with you.
From time to time, we may collect contact information through other sources, such as list vendors. When we do so, we ask the vendors to confirm that the information was legally acquired by the third party and that we have the right to obtain it from them and use it.
4. How We Use (Process) Your Personal Data
Particula GmbH may use the personal data we collect about you for the following purposes:
4.1 Identification & authentication
We use your personal data to verify your identity when you access and use our services and to ensure the security of your personal data. This includes the creation of an account associated with your personal data. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, password, preferred language, and preferences. We process this information to comply with our contractual obligations to you and based on our legitimate business interests to identify and authenticate users.
4.2 Fulfill core product services and additional requests
If you request something from us, such as a product or service, a call back, a newsletter subscription, or specific marketing or other materials, we use the personal data you provide to respond to your request. We or our representatives may also contact you as part of customer satisfaction surveys or for market research purposes. Where required by applicable law, we will obtain your consent before sending marketing messages. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, your preferred language, and other preferences, credit and billing status, and support inquiries. We process this information to comply with our contractual obligations to you when responding to your requests and based on our legitimate business interests to provide information, goods, or services requested by customers and prospective customers.
4.3 Provide product, services & event information
Particula GmbH may use your personal data to notify you about product and service offerings as well as events that we believe may be of interest to you. Particula GmbH also may use your personal data to respond directly to your requests for information, including registrations for newsletters or other specific requests. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, your language and other preferences, credit and billing status, and support inquiries and location information and inferences. It is in our legitimate business interests to provide customers and prospective customers with relevant information about our products, services, and events. We may send marketing materials to individuals within our customer and prospect base. We may also receive information from third parties that helps us understand the effectiveness of our marketing efforts and improve our interactions with you.
4.4 Provide and improve our websites and services
Particula GmbH uses personal data to analyze, operate, maintain, and improve our websites and services. For example, we use personal data to understand visitor demographics and use of our websites, to communicate with you, to deliver content and services that are relevant to your interests, and to measure the effectiveness of our advertising and marketing efforts. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, your language and other preferences, credit and billing status, support inquiries, location information, internet or other similar network activity, and inferences. We process this information based on our legitimate business interests to analyze, operate, maintain, and improve our websites and services, and for the legitimate business interests of third parties, such as our service providers, with whom we have a contractual relationship.
4.5 Provide support and customer service
Particula GmbH may use your personal data to provide support and customer service, including to address inquiries and requests for assistance. We may communicate with you through various channels, including by telephone, email, or other electronic messages. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, and your support inquiries and location information. We process this information to comply with our contractual obligations to you when you make a support inquiry and for our legitimate business interests to provide effective support and customer service.
4.6 Administer and manage our business
Particula GmbH may use your personal data to conduct our business, including to: manage our relationship with you; monitor the use of our websites and services; manage your account; develop our products, services, and websites; maintain the security of our systems; understand who visits our website and how they use it; understand the effectiveness of our marketing and advertising; perform data analyses (including market and consumer research, trend analysis, and profiling); prepare and deliver reports; and manage our risk. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, your language and other preferences, credit and billing status, support inquiries, location information, internet or other similar network activity, and inferences. We process this information based on our legitimate business interests to administer and manage our business operations, including understanding the effectiveness of our marketing and advertising and maintaining the security of our systems.
4.7 Comply with legal obligations:
Particula GmbH may use your personal data to comply with laws, regulations, court orders, government and law enforcement requests, to operate our systems properly, and to protect our rights or property and those of our customers. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, your language and other preferences, credit and billing status, support inquiries, location information, internet or other similar network activity, and inferences. We process this information to comply with our legal obligations to which we are subject and based on our legitimate business interests to protect our rights or property and those of our customers.
4.8 Resolve disputes and enforce our agreements
We may use your personal data to resolve disputes and enforce our agreements and to protect the rights, safety, and security of our customers, employees, and others. The personal data that may be collected and processed for this purpose includes: name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service, information about your registration or participation in an event, your language and other preferences, credit and billing status, support inquiries, location information, internet or other similar network activity, and inferences. We process this information based on our legitimate business interests to enforce our contractual agreements and protect the rights, safety, and security of our customers, employees, and others.
5. Legal Basis for Processing Personal Data
Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data from you where the processing is in our legitimate business interests or necessary to perform a contract with you, comply with a legal obligation, protect your vital interests or those of another person, or for a task carried out in the public interest.
Where we rely on our legitimate business interests to process your personal data, we will consider and balance any potential impact on you (both positive and negative) and your rights under data protection laws. Our legitimate business interests do not automatically override your interests—we will not use your personal data for activities where our interests are overridden by the impact on you, unless we have your consent, or are otherwise required or permitted by law.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us using the contact details provided under the “Contact Us” section below.
6. Marketing and Your Choices
We may use personal data to provide you with information about our products, services, and events. We may also use personal data to deliver targeted marketing or advertising, including on social media platforms, in accordance with applicable laws. For example, we may send marketing emails to you based on your interests.
You have choices about the data we collect and how we use it for marketing purposes:
6.1 Opt-out
You can opt-out of receiving marketing communications from us by following the instructions included in each marketing email we send. You can also contact us using the contact details provided under the “Contact Us” section below.
6.2 Cookies and other technology
When you visit our websites, we and our service providers may use cookies and other technology to automatically collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers may provide settings that allow you to refuse cookies or to be alerted when cookies are being sent. The “Help” section of the toolbar on most browsers will provide information on how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you reject cookies, you may not be able to take advantage of certain features or services on our websites.
Below is the list of the cookies used by our website:
| Identifier | Function |
| _ga | Cookie used by Google Analytics to distinguish users (https://developers.google.com/analytics/devguides/collection/analyticsjs/cookieusage) |
| _gat | Cookie used by Google Analytics to throttle request rate (https://developers.google.com/analytics/devguides/collection/analyticsjs/cookieusage) |
| _gid | Cookie used by Google Analytics to distinguish user(https://developers.google.com/analytics/devguides/collection/analyticsjs/cookieusage) |
6.3 Do not track signals
Some web browsers may transmit “do not track” signals to websites with which the browser communicates. Our websites do not currently respond to these “do not track” signals.
6.4 Advertising choices
Some of the third-party advertising companies and ad networks that collect information on our websites for behavioral advertising purposes may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about your choices regarding this type of advertising, please visit the DAA website at www.aboutads.info/choices/.
7. How We Share (Disclose) Your Personal Data
We may share your personal data with the following categories of recipients:
7.1 Affiliates and subsidiaries
We may share your personal data with our affiliates and subsidiaries for business purposes, including to manage and operate our business, manage customer relationships, and provide you with services.
7.2 Service providers
We may share your personal data with our service providers who provide services on our behalf. These service providers may assist us with, for example, operating our websites, providing marketing and advertising services, and providing customer support. We require our service providers to use personal data only for the specific purposes for which it is provided to them and to protect the confidentiality and security of personal data.
7.3 Business partners
We may share your personal data with our business partners to facilitate the delivery of services you have requested. For example, we may share personal data with third parties who provide services on our behalf, such as payment processing, customer support, and marketing services.
7.4 Event sponsors and exhibitors
We may share your personal data with third parties who sponsor or exhibit at our events for marketing purposes or for the purpose of understanding the effectiveness of our events.
7.5 Social Media
We may share your personal data with social media platforms where we maintain accounts to provide targeted advertising on those platforms and allow you to share information or to follow us. When you click on the plug-in button, the social media will automatically receive the information on the page you visited and on the content you viewed.
For more details on data protection policy for each social media, please visit the following pages:
For Twitter:
Plug-Ins: https://dev.twitter.com/web/overview/privacy
Privacy Policy: https://twitter.com/de/privacy
For LinkedIn
Plug-Ins: https://developer.linkedin.com/plugins
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
For Bloomberg:
Privacy Policy: https://www.bloomberg.com/notices/privacy/
7.6 Legal and law enforcement
We may disclose your personal data as required by law, subpoena, or other legal process; when we believe disclosure is necessary to protect our rights, enforce our agreements, or protect your or others’ safety; investigate fraud or respond to a government request; or in connection with the sale or transfer of all or a portion of our business or assets.
7.7 Publicly available information
We may disclose information that is publicly available.
7.8 Aggregated or de-identified information
We may disclose information that is aggregated or de-identified so that it cannot reasonably be used to identify an individual.
8. International Data Transfers
We may transfer your personal data to countries outside the European Economic Area (EEA), including to countries that may not provide the same level of data protection as your home country. In such cases, we will ensure that the transfer is lawful and that there are appropriate safeguards in place to protect your personal data. This includes using standard contractual clauses approved by the European Commission or relying on other lawful transfer mechanisms permitted under applicable data protection laws.
9. Retention of Personal Data
We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected and to comply with legal and regulatory requirements. The specific retention period will depend on the type of personal data and the context in which we collected it.
10. Your Rights and Choices
Subject to applicable law, you have certain rights regarding your personal data. You have the right to:
10.1 Access your personal data
You have the right to obtain confirmation as to whether we process personal data about you and, if we do, access to your personal data and information related to how we process it.
10.2 Correct your personal data
You have the right to request that we correct any inaccuracies in your personal data.
10.3 Delete your personal data
You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or when it has been unlawfully processed.
10.4 Restrict the processing of your personal data
You have the right to restrict our processing of your personal data under certain circumstances. For example, you may contest the accuracy of your personal data, or you may object to our processing of your personal data for direct marketing purposes.
10.5 Object to the processing of your personal data
You have the right to object to our processing of your personal data when we are relying on legitimate interests as the legal basis for processing.
10.6 Data portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another data controller, where technically feasible.
10.7 Withdraw consent
If we have obtained your consent to process your personal data, you have the right to withdraw your consent at any time.
10.8 Lodge a complaint
If you believe that we have violated your data protection rights, you have the right to lodge a complaint with the relevant data protection supervisory authority.
To exercise any of these rights, please contact us using the contact details provided under the “Contact Us” section below. We will respond to your request within a reasonable time frame and in accordance with applicable law.
11. Data Security
We have implemented measures to protect the confidentiality, integrity, and availability of your personal data. We use a combination of physical, technical, and administrative safeguards to protect your personal data from unauthorized access, use, or disclosure. For example, we restrict access to personal data to authorized personnel who need to know that information in order to operate, develop, or improve our services. We also use encryption and other security technologies to protect your personal data.
Although we have implemented measures to protect your personal data, no method of transmission over the internet, or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal data. If you have any questions about security on our website, please contact us using the contact details provided under the “Contact Us” section below.
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on our website and will indicate at the top of the Privacy Policy when it was most recently updated.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you would like to exercise any of your rights or choices regarding your personal data, please contact us at:
Particula GmbH
Reinachstr. 57
80995 Munich – Germany
Email: info [at] particula.earth
Phone: +49 176 81454 545
Please allow 3 working days for us to respond to your inquiry.
By using our websites or providing your personal data to us, you consent to the terms of this Privacy Policy and our processing of your personal data as described in this Privacy Policy. If you do not agree with our practices, please do not use our websites or provide us with your personal data.
Data Protection Officer:
Timm Reinsdorf
Particula GmbH
Reinachstr. 57
80995 Munich – Germany
Email: Timm.Reinsdorf [at] particula.earth
Phone: +49 176 81454 545
Web: www.particula.earth
Data Controller:
Particula GmbH
Reinachstr. 57
80995 Munich- Germany
Email: info [at] particula.earth
Phone: +49 176 81454 545
Web: www.particula.earth
Managing Director: Timm Reinsdorf
Commercial Register Munich: HRB 282750
VAT-ID: 143/169/50672